Meta Senior Experiential Program Manager

5-7+ years of experience in experiential marketing, live event production, or brand activations
Proven track record managing pop-up experiences and large-scale activations from ideation through execution
Strong background in event budgeting, vendor management, and project planning
Experience managing on-site staff and brand ambassadors
Excellent organizational and communication skills with a cool-under-pressure attitude
Willingness to travel frequently, including nights/weekends as needed for activations
Proficiency in tools like Asana, Google Workspace, MS Office, and event management software

Plan and manage the full lifecycle of experiential marketing programs, focusing on pop-ups, mobile tours, and brand activations across key markets
Lead event strategy, site selection, permitting, logistics, and on-site execution in collaboration with cross-functional teams
Own event budgets from start to finish – including forecasting, tracking, reconciliation, and ROI analysis
Source, negotiate, and manage vendors, contractors, venues, fabrication partners, and other external partners
Recruit, hire, train, and manage brand ambassadors and on-site staff to ensure consistent brand messaging and high-quality guest interactions
Oversee asset production and creative development (in coordination with internal creative or agency partners)
Collaborate with marketing, social, and PR teams to ensure cohesive storytelling across all consumer touchpoints
Provide post-event reporting including KPIs, qualitative feedback, and recommendations for future programming
Manage travel planning and logistics for team members, talent, and event crews as needed