Medicare and Medicaid Marketing Director – Select Health

Medicare and Medicaid Marketing Director – Select Health

Requirements

• Related Bachelor’s degree (Degree must be obtained through an accredited institution. Education is verified.)
• 8+ years progressive marketing experience with a wide variety of marketing communication tools and channels, including demonstrated ability to utilize various marketing strategies to drive customer growth and retention.
• 4+ years in a leadership role overseeing and developing a team of direct reports in marketing, communications, public relations, media relations, consumer insights/analytics, or advertising with experience in planning, budgeting, and policy development with demonstrated success.
• 4+ years of marketing and communications experience as a subject matter expert for a defined product, function, or service.
• Strong understanding of analytics and research and its use to develop, evaluate, and refine marketing and communications activities.
• Experience using a wide variety of marketing communications tools and channels to in the delivery of direct to consumer messaging that generates sales leads and use of these tools to grow brand and reputation awareness aimed at membership growth.
• Strong interpersonal and organizational skills; ability to perform under stress; ability to manage competing priorities and meet deadlines; excellent writing, editing, interviewing, counseling, and design knowledge.
• Experience working independently and effectively without close supervision, while consulting and coordinating with other management team members or stakeholders.
• Demonstrated intermediate proficiency in use of word processing, spreadsheet, and programs.
• Leadership experience directing individuals in implementing strategic marketing and communication plans.
• Demonstrated experience in a role requiring problem-solving skills, mature judgment, and discretion.

Responsibilities

• Develops the strategic direction of marketing and communications campaigns for Select Health’s Medicare Advantage (MA) and Medicaid lines of business.
• Leads Marketing Manager and team of Specialists who manage and execute on the marketing, communications, and advertising needs of MA and Medicaid products across multiple states.
• Works closely with the leadership and staff within the Select Health’s Medicare and Medicaid Strategic Business Units (SBUs) to align marketing, communications, and advertising initiatives to achieve the financial and growth goals.
• Identifies target market segments and ensures execution of multiple, successful business to business and/or direct to consumer marketing strategies through multiple channels (e.g., direct mail, digital, SEO, TV, radio, etc.) to drive achievement of sales, retention and margin objectives.
• Leads negotiations with external vendors to deliver the needed agency or technical support to deliver direct to consumer, business to business and other marketing or communications and will be accountable internally for their performance.
• Establishes a comprehensive data and analytics capability to measure the performance of all marketing activities and manage ongoing expenditures based on costs and results.
• Evaluates marketing, communications, and advertising initiatives to determine demonstrated value including a return on investment.

Preferred Qualifications

• Master’s degree in communications, marketing, business, English, or a communications-related field.
• Direct experience with the populations overseen by the SBU, including sales.