Media Strategist

Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
3+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.

Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
Create and present strategic integrated media plans based on sound analytics, supported by data
Support planning leads by monitoring campaigns to meet client goals while staying on budget
Maintain campaign documents including insertion orders, flowcharts, and budget summaries
Showcase up-to-date knowledge and understanding of both online and offline paid media channels:  Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
Analyze results and budgets on a regular basis
Develop and present both internal and client-facing report presentations and deliverables
Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
Aide in educating account teams and clients on best practices and emerging technologies
Accomplish all other tasks as assigned by management

Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising
Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude
Experience with third party media partners; includes exposure to programmatic media buying
Experience configuring and reporting Google Analytics
Up-to-date with traditional and digital media trends and innovations
Demonstrated knowledge of cross-channel media
Will be highly detail oriented with strong critical thinking and problem solving abilities