Media Solutions Strategist
| Company | General Motors |
|---|---|
| Location | Remote in USA, Warren, MI, USA |
| Salary | $76100 – $121600 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in media planning & buying; agency and/or advertiser experience preferred
- Bachelor’s degree required, marketing, business, technology or closely related areas preferred
- Experience with programmatic media, audience management, media technology, and/or ad operations preferred
- Ability to build strong relationships & partnerships
- Ability to track and manage complex initiatives requiring the input of multiple stakeholders
- Ability to listen to and understand the needs of internal/external stakeholders and develop thoughtful solutions
- Drive & curiosity to remain current in the media space through ongoing education and skill development
- Strong presentation skills, including written and oral communications
- Ability to analyze and solve complex problems
- Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
- Ability to effectively communicate with global partners as needed and be sensitive to local cultures / insights
- Ability to work in a fast-paced environment while remaining graceful under pressure
- Proactive self-starter who can work well both independently and as part of a team
- Can-do attitude in the face of complex & evolving situations
- Ability to build strong relationships with internal and external stakeholders at all levels
- Skilled in the use of Microsoft Word, PowerPoint, and Excel
Responsibilities
- Subject matter expert for individual Brand audiences, targeting strategy & frameworks, and media targeting tactics
- Oversee & manage media technology & data relationships, contracts, & associated budgets
- Work very closely with internal Marketing Science & Marketing Technology teams to align efforts & priorities
- Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
- Champion projects building relationships across local and global markets/agencies
- Partner with external vendors and industry groups staying current across key media topics to drive innovation
- Support Media Solutions leads in related goals such as brand safety, sustainability, cross-tier, & cross-channel
- Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.
Preferred Qualifications
- Agency and/or advertiser experience preferred
- Experience with programmatic media, audience management, media technology, and/or ad operations preferred