Media Planner
| Company | Alphabe Insight |
|---|---|
| Location | Chicago, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 2+ years of experience in media planning or media buying.
- Strong analytical and quantitative skills.
- Proficient in media planning tools and Excel.
- Excellent communication and presentation abilities.
- Ability to manage multiple campaigns and meet tight deadlines.
- Knowledge of both traditional and digital media landscapes.
Responsibilities
- Develop strategic media plans based on client objectives, budgets, and timelines.
- Analyze target audience data to identify the most effective media mix.
- Negotiate with media outlets for optimal placement and pricing.
- Monitor and report on media campaign performance and KPIs.
- Collaborate with internal departments including creative, account, and analytics teams.
- Stay updated on media trends and industry developments.
- Provide post-campaign analysis and recommendations for future initiatives.
Preferred Qualifications
-
No preferred qualifications provided.