Media Planner
| Company | Alphabe Insight |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 1–3 years of experience in media planning or a related role.
- Strong understanding of media planning tools, audience data, and buying strategies.
- Exceptional analytical, communication, and presentation skills.
- Proficiency in Microsoft Excel, PowerPoint, and industry research tools.
- Ability to work effectively both independently and as part of a team.
- Detail-oriented and capable of managing shifting priorities in a fast-paced environment.
Responsibilities
- Develop, present, and manage comprehensive media plans based on client goals and budget parameters.
- Conduct thorough research to identify optimal media channels for targeted campaigns.
- Collaborate with internal teams and external partners to ensure timely execution of campaigns.
- Monitor campaign performance and recommend adjustments to improve results.
- Prepare and deliver post-campaign reports, insights, and recommendations.
- Stay up to date with industry trends, media innovations, and audience behaviors.
- Manage multiple projects simultaneously while maintaining attention to detail and deadlines.
Preferred Qualifications
-
No preferred qualifications provided.