Media Planner

Media Planner

Requirements

• Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
• Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines.
• Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
• Strong mathematical abilities
• Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.
• Must be able to occasionally travel to supported markets or client events.

Responsibilities

• Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities.
• Build relationships and trust with partners in Mediahub’s Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
• Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
• Research and develop media plan scenarios for assigned clients.
• Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
• Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting.
• Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
• Visualize, summarize, and develop insights and implications for competitive reporting.
• Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data.
• Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
• Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
• Maintain updated costs and media plan details in Media Tools (or client flowchart software).
• Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors.
• Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.).
• Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans.
• Contribute ideas that contribute to creative media tactics.

Preferred Qualifications

• Bachelor’s degree preferred.
• 1+ years of experience desired.