Media Buying Manager

Media Buying Manager

Requirements

• 7+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Experience working closely with product and development teams to evolve media buying platforms or automation tools.
• Understanding of sports media, gaming, betting, or related industries is a plus.
• Strong stakeholder management skills, with experience collaborating across commercial, product, and engineering teams.
• Proficiency in ad tech tools, trading platforms, and analytics solutions.

Responsibilities

• Lead and manage the programmatic trading team, setting strategic direction, performance benchmarks, and best practices.
• Oversee the execution of all programmatic media buying across DSPs, SSPs, and data platforms, ensuring efficiency and performance.
• Develop and refine trading strategies to maximize revenue, increase yield, and improve campaign outcomes.
• Establish rigorous optimization methodologies and ensure continuous performance improvements.
• Develop and execute a roadmap for programmatic media buying to align with Genius Sports’ broader media strategy.
• Identify new revenue opportunities within programmatic trading, including new ad formats, inventory sources, and data partnerships.
• Work closely with commercial teams to develop advertiser and brand solutions that leverage Genius Sports’ unique data assets.
• Stay ahead of industry trends, emerging technologies, and changes in ad tech regulations to maintain a competitive edge.
• Work closely with the product and development teams to enhance Genius Sports’ FANHub media buying platform.
• Provide input on automation, audience segmentation, and trading optimization features to improve platform capabilities.
• Collaborate on testing new technologies, integrating data-driven insights, and ensuring seamless platform scalability.
• Help define requirements for new product features that enhance programmatic performance and efficiency.
• Own and optimize relationships with DSPs, SSPs, data providers, and ad exchanges to improve efficiency and scale.
• Collaborate with analytics and data science teams to refine audience segmentation, targeting, and attribution models.
• Implement robust tracking, reporting, and measurement frameworks to assess trading performance and inform strategic decisions.
• Build, mentor, and develop a high-performing programmatic trading team.
• Foster a culture of innovation, agility, and continuous improvement within the team.
• Provide training and development opportunities to enhance expertise across programmatic trading functions.

Preferred Qualifications

• Understanding of sports media, gaming, betting, or related industries is a plus.