Media and Social Marketing Manager Lead – Paid Search
| Company | USAA |
|---|---|
| Location | Tampa, FL, USA, Colorado Springs, CO, USA, Plano, TX, USA, Chesapeake, VA, USA, Charlotte, NC, USA, San Antonio, TX, USA, Phoenix, AZ, USA |
| Salary | $114080 – $218030 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Subject-matter-expert knowledge of digital or social marketing industry and practices.
- Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
- Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
- Effective communication and presentation skills; able to present to all levels of leadership.
- Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.
Responsibilities
- Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
- Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
- Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
- Socializes media proposal and recommendations to partners and/or management to include senior executives.
- Ensures that all necessary client media plans are implemented correctly and in a timely manner.
- Manages highly complex budget plans whether.
- Communicates status with management and internal/external partners as necessary.
- Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
- Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
- Effectively directs agencies to ensure alignment with goals and prioritization.
- Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Preferred Qualifications
- Extensive experience with paid search platforms (e.g., Google, Bing) and analytics tools (e.g., Adobe Analytics, Tableau).
- Strong understanding of marketing attribution, measurement methodologies, and advanced analytics for Paid Search.
- Paid Search leadership experience within premier advertising/digital agencies or brands with in-house paid search capabilities. Hands on keyboard experience a plus.
- Exceptional strategic thinking and the ability to align paid search initiatives with overall marketing and business goals.
- Proven ability to manage large media budgets and deliver high-impact results in a regulated environment (financial services experience preferred).
- Advanced project management and organizational skills, with the ability to manage multiple projects simultaneously.
- History of proactively monitoring for Industry news, changes and emerging search advertising opportunities and trends to inform peers.
- Strong leadership and interpersonal skills, with experience collaborating across teams and influencing stakeholders.
- US military experience through military service or a military spouse/domestic partner.