Measurement Lead – Large Customer Sales
| Company | |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles or 3 years with an advanced degree.
- Experience working with digital organizations.
- Experience identifying and recommending ways to improve product and customer strategy.
Responsibilities
- Develop robust and innovative measurement strategies to improve advertiser confidence in media ROI, employing solutions across experimentation, MMM, and multi-touch attribution. Provide expert guidance to clients on high priority and complex measurement implementations.
- Build scaled programs to drive business growth via measurement and data solutions adoption, work closely with cross-functional teams to define priorities, operationalize, and implement projects.
- Enable Google’s Sales and Analytics teams, through sharing best practices, leading training, conducting research, and developing case studies.
- Influence product development via feedback addressing internal teams needs, advertiser needs and industry trends. Establish a feedback loop with Product Go-to-Market teams.
- Maintain a deep understanding of the ads measurement landscape, including industry challenges, emerging use-cases and competitor solutions to inform team strategy.
Preferred Qualifications
- Experience in media effectiveness measurement (e.g., incrementality, MMM, multi-touch attribution).
- Experience in first-party data ingestion and optimization solutions for Google advertising.
- Experience generating problem statements, identifying solutions and making recommendations in ambiguous environments.
- Knowledge of third-party digital measurement solutions landscapes and industry trends.
- Excellent communication skills, with ability to translate technical/analytical concepts and influence both business and technical stakeholders.