Martech Implementation & Digital Transformation – Director

Martech Implementation & Digital Transformation – Director

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Bachelor’s degree in Computer Science, Information Technology, or a related field. A Master’s degree is preferred.
• Strong analytical and problem-solving skills, with a focus on delivering business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Strong knowledge of marketing technology trends, best-in-class MarTech architecture, and best practices.
• Strong knowledge of data transformation, exchange, and delivery applications with specific focus on event driven, real-time applications.
• Strong operational knowledge of digital marketing best practices – in particular, digital experience delivery and digital marketing across owned and partner channels.
• Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization.
• Extensive experience implementing/operating on Adobe Experience Cloud platform, specifically focusing on latest generation of digital experience technology such as AEP, CJA, AJO B2B.
• Proven experience in building and maintaining strategic relationship with vendors like Adobe, partners, and internal function teams like IT.
• Proven experience or working knowledge with enterprise data storage, streaming and queuing systems including Kafka and Snowflake.

Responsibilities

• Build and maintain strategic relationships with vendors like Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals.
• Collaborate with platform peers to establish north star vision for MarTech stack at ServiceNow.
• Collaborate with digital platform peers to identify gaps/missing features in MarTech solutions and ensure vendors like Adobe prioritize and address our needs as part of their product roadmap.
• Ensure vendors deliver against their product promise and track product adoption and utilization across ServiceNow.
• Create a vendor score framework to ensure compliance and delivery of contract goals.
• Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place driving to north star vision.
• Evangelize and drive digital transformation across ServiceNow with MarTech digital experience capabilities from experience generation to experience delivery leveraging established best practices.
• Develop and implement technical processes in collaboration with digital platform peers and partner with DT to ensure adoption of best-in-class enterprise architecture that ensure efficient and effective data transfer while maximizing scalability.
• Identify and track KPIs to drive value realization of MarTech stack – heavily focused but not limited to Adobe solutions.
• Lead workshops, trainings, and analysis to ensure marketing can align current processes to maximize utilization of latest capabilities from our MarTech stack including Gen AI.

Preferred Qualifications

• Relevant certifications in Adobe marketing solutions are a plus.
• Experience in helping stakeholders map out processes and drive towards automation and integrated AI solutions (agentic and otherwise) are preferred.
• Working knowledge of Ad Servers/Partners such as DV360, LinkedIn, Bombora preferred.