Marketing Systems Developer

Bachelor’s degree in Business, Marketing, Information Technology, or related field.
2 year+ experience as a Marketing Automation developer/admin
3 years experience as a Salesforce developer/admin, with a focus on supporting marketing operations and campaigns.
Salesforce Administrator certification is preferred.
Strong understanding of marketing processes, lead management, and demand generation strategies.
Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
Experience with marketing automation platforms (such as Klaviyo, Hubspot, Marketo, Eloqua), and integrating them with Salesforce.
Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication skills and ability to work collaboratively across teams.
Problem-solving mindset with a proactive approach to addressing challenges.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency in Marketing and Administrative tools: Marketo, Hubspot, Clearbit, DemandTools, 6Sense, LeanData, Jira, GSuite, Monday, On24, Qualified
Proficiency in Salesforce APEX

Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective technical solutions.
Customize and configure tools and system architecture to support marketing automation, lead generation, lead nurturing, and campaign tracking.
Create and maintain custom data pipelines and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency.
Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
Troubleshoot and resolve technical issues related to Marketing and Sales system configuration and integrations.
Contribute to the development and maintenance of documentation for Salesforce processes and procedures.