Marketing Specialist II

Marketing Specialist II

Requirements

• Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
• Knowledge of diverse media available plus media evaluation and buying/placement experience.
• Ability to effectively plan and execute multi-step campaigns, projects, and events.
• Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
• Ability to lead and work with cross-functional teams.
• Experience and familiarity in working with advertising agencies and vendor partners.
• Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
• Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
• Strong verbal and written communication skills, including grammar and punctuation.
• Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.

Responsibilities

• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes: Conducting thorough marketing and competitive research and analysis, Crafting detailed marketing program descriptions and strategic plans, Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files, Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results, Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members’ confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.

Preferred Qualifications

• The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in business, marketing or closely related field, and a minimum of three years’ experience with marketing campaigns and comprehensive marketing program planning.
• Execution and monitoring/reporting experience required.
• Financial institution marketing and/or credit union industry experience strongly preferred.
• Ability to speak and write Spanish is a plus.