Marketing Specialist
| Company | SharkNinja |
|---|---|
| Location | Needham, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior, Mid Level |
Requirements
- Strong communication skills and ability to make effective presentations to all levels of management.
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix.
- Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials.
- Influencing, conflict resolution, and creative problem solving.
- Highly analytical – comfortable mining and analyzing data and drawing conclusions.
- Advanced PowerPoint and Excel skills.
- Project management and ability to prioritize multiple projects at once.
- Biased toward action.
- Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred.
- Bachelor’s degree (preferably in marketing) or equivalent experience required.
Responsibilities
- Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
- Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
- Support development of creative briefs and facilitate creative reviews.
- Manage creative development processes (i.e. timeline, approvals, protocols).
- Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.
- Participate on a cross-functional team to develop new products and messaging.
- Become an expert in the category – understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
- Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
Preferred Qualifications
- CPG experience preferred.
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.