Marketing Specialist
| Company | ICF |
|---|---|
| Location | Reston, VA, USA |
| Salary | $50353 – $85600 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- A bachelor’s degree in Communications, Marketing, Advertising, or related majors. (or applicants can substitute one year of related experience for one year of education)
- 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
Responsibilities
- Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
- Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
- Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc.
- Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
- Prepare monthly reports on activities, media analytics, and results of the marketing program.
- Help develop presentations and other communications tools.
- Track and report on marketing campaign metrics
- Prepare and manage printing requests to ensure collateral is in market at all times.
- Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.
Preferred Qualifications
- Internship at an advertising agency and/or experience working on a consumer marketing account.
- Proficient in both PowerPoint and Excel
- Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment
- Strong attention to detail and organizational skills
- Experience or exposure to Google Analytics and using other reporting software to track and report on results.
- Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
- Knowledge and experience in working in a retail environment
- Interest in and commitment to energy efficiency, the environment, and sustainable living.