Skip to content
Marketing Specialist
| Company | First American |
|---|
| Location | Santa Rosa, CA, USA |
|---|
| Salary | $62700 – $83575 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Junior, Mid Level |
|---|
Requirements
- Proven experience in marketing analytics and reporting
- Experience with data analysis tools such as Excel, SQL, and Google Analytics
- Experience with data visualization tools like Tableau or Power BI
- Strong communication skills with the ability to present complex data in a clear, concise manner
- Familiarity with marketing automation platforms and CRM systems
Responsibilities
- Analyze marketing campaign performance data and report on key performance indicators (KPIs) such as conversion rates, CPL, CPA, etc.
- Develop comprehensive reports and dashboards to track marketing metrics and visualize data using tools like Tableau, Power BI, or Google Charts
- Perform advanced data analysis using statistical methods to interpret survey results and A/B test outcomes
- Collaborate with marketing and sales teams to optimize campaigns based on data-driven insights
- Utilize SQL and Excel to analyze large datasets from various sources
- Monitor and report on website traffic, user engagement, and other digital marketing metrics using Google Analytics
- Forecast marketing trends and provide recommendations for future strategies
Preferred Qualifications
- Familiarity with digital advertising platforms and metrics
