Marketing Science Business Intelligence Lead

Bachelor’s or Master’s degree in Economics, Statistics, Business Analytics, Data Science, or a related field
5+ years in marketing science, business intelligence, or analytics roles
Proficiency in advanced analytics tools (SQL, Looker Studio, Python, R, Tableau, Power BI, or equivalent BI platforms)

Leverage expertise in Marketing Science, structured testing & learning, Go-to-Market product launches, and business intelligence to drive impactful decision-making and performance optimization
Collaborate with Product Marketing, Product Management, and Engineering teams to define data-driven strategies for product launches, track adoption goals, and ensure new products achieve measurable success in the market
Develop and maintain strategic frameworks for testing new products at Snap
Lead the creation and execution of structured A/B tests and multivariate experiments to evaluate the effectiveness of both ad products and campaign strategies
Build and maintain dashboards that consolidate data from multiple sources, delivering actionable insights across marketing, product, and business teams
Create scalable reporting solutions to track Advertiser KPI health, product adoption metrics, best practice adherence, and campaign performance
Partner with engineering and analytics teams to ensure the accuracy, reliability, and scalability of BI tools
Support pre-launch alpha/beta testing by designing experiments, analyzing results, and providing recommendations for optimization
Act as the bridge between Marketing Science, Product, and Business teams to ensure alignment on goals, metrics, and strategies

Experience in launching new products and scaling adoption in a tech or SaaS environment
Familiarity with cloud-based data platforms (e.g., BigQuery, Snowflake)
Background in marketing or advertising for highly data-driven organizations