Marketing Research Analyst – Lead

Marketing Research Analyst – Lead

Requirements

• Excellent quantitative and qualitative research skills, including proficiency in conducting one-on-one interviews, online discussion boards, and in-person focus groups.
• Advanced business math skills as necessary to read and create graphs, develop formulas, calculate, analyze, and interpret statistics.
• Excellent analytical skills, including the ability to analyze market, sales, and other statistical data using SPSS, MS Excel, or other statistical software packages.
• Ability to perform advanced research that involves interpretation and analysis from a variety of sources, including sources and/or data that need to be developed.
• Excellent verbal and business report writing and communication skills; ability to “tell the story”; summarizing key insights gained and formulating actionable business implications.
• Strong organizational, interpersonal, change management, collaboration, and project management skills.
• Must have working knowledge of Microsoft office, and online survey tools – knowledge of Qualtrics, a plus.
• Either client or supplier-side experience, B2B research experience a plus.
• Knowledge of relevant markets, products and services, marketing strategies, competitive environment, pricing policies, sales strategies, promotional policies, and other issues in the information services industry.
• Ability to customize and presents research findings for senior leadership.
• Assists with internal processes and procedures and owns primary responsibility for at least one of the following (Budget/project hour tracking, RFP/Invoicing/Incentive, Sample Development, Report Checking/Quality Control).

Responsibilities

• Consults with internal clients to translate internal client business challenges, objectives and goal into research objectives.
• Primary researcher for an assigned business unit.
• Meets with internal clients to translate internal client business objectives into research objectives.
• For projects conducted internally, conducts all phases of primary quantitative and qualitative research projects, including questionnaire/discussion guide design, sample selection, sampling design, data collection, data processing, and data analysis using statistical inference.
• Develops research implications and action plans in collaboration with research requestors; creates and delivers reports and presentations, and present research findings and implications to internal stakeholders.
• Assigned/manages the most complex research projects.
• For projects using external research vendors, develops RFPs, vendor selection, coordinates questionnaire design, data collection, data processing, and other market research project-related activities with outside research suppliers.
• Assists, trains, and guides less experienced staff members in the more complex aspects of their work.
• Serves as resource to others in the unit.
• Keeps up with trends in both marketing research as well as the information services industry.
• Ensures that corporate and other applicable policies, procedures, and schedules are followed.
• Researches, learns and introduces new/innovative research approaches.
• Actively contributes to increasing the productivity of the team.
• Participates in special projects and performs other duties as assigned.

Preferred Qualifications

• Bachelor’s degree with coursework in business-related subjects such as strategic analysis, marketing, research methods, statistics or equivalent experience. MBA preferred.
• Minimum 5+ years of experience in market research, analysis in competitive intelligence, assessment, and planning and analysis, in organization(s) comparable to Bloomberg Industry Group.
• Experience must include survey methodology, project management, and applied research techniques.