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Marketing Program Manager – Channel Partnerships
| Company | impact.com |
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| Location | New York, NY, USA |
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| Salary | $90000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-7 years marketing experience
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
- Strong writing skills – comfortable creating content for email marketing, website, one sheets, case studies and more
- Strong understanding of personas, value drivers, target audience and how the marketing funnel works
- Experience working with or creating content for agency or technology partners
- Multi-tasker that enjoys fast-paced environments
- Comfortable and excited by data!
- Collaborative and enjoys working with multiple teams.
- Positive attitude and sense of urgency
Responsibilities
- Determine the GTM strategy with product marketing, content marketing, DG, enablement and channel leadership.
- Form the strategy and conceptualizing/running creative campaigns to help with both brand awareness and lead gen.
- Create educational and enablement material for agency and technology partners to help deliver impact.com’s goals.
- Support the success of the Partner Program and Portal, through development of strategy, materials and delivery.
- Working with a dedicated Demand Gen manager to outline a paid strategy to help fill our funnel with qualified leads and ultimately help generate pipeline to hit the team’s goals.
- Collaborating with the agency and technology partner managers, and develop ideas of which marketing channels and content will convert their audience.
- Client and partner relationship building —must be comfortable creating relationships with external clients and talent managers to help source co-marketing opportunities (i.e. case studies, speaking opps, PR, webinars, etc.).
- Maintaining constant feedback loop/comms between all teams as the “glue” to our creator/influencer pod.
- Create, monitor, and optimize— you’ll be working with our Marketing Ops team to ensure tracking and reporting is in place for these programs, and put presentations together to report on the ROI as it relates to these initiatives in the form of bi-weekly updates/decks for stakeholders.
Preferred Qualifications
- Free Affiliate & Partnerships Industry Fundamentals Certification by PXA (nice to have)
