Marketing Operations Technology Manager

Marketing Operations Technology Manager

Requirements

• Bachelor degree in Marketing, Computer Science, Business, or related field
• Minimum 5 years of hands-on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility
• Experience integrating marketing applications with enterprise applications
• Skilled project leadership, including prioritizing work for self and team, completing multiple tasks, and effectively collaborating with others
• Knowledge of business process and project management methodologies and tools
• Excellent interpersonal, oral, and written communication skills
• Ability to communicate sophisticated information simply and use proactive communication to manage risk

Responsibilities

• Partner with Corporate Marketing leads, IT, Business Segment Marketing, and Privacy, to build out a best-in-class MarTech ecosystem
• Serve as business operations SME for MarTech capabilities, including marketing automation platforms & technologies, web activation and personalization tools, account/CRM structure, and data infrastructure
• Act as business project owner for the implementation, configuration, management, and enhancement of MarTech stack to optimize performance, processes, and executional capabilities
• Partner with marketing collaborators and IT technology partners to drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomes
• Lead business rollout strategies and timelines including determining process changes, evaluating training/change management needs, and aligning cross-marketing teams for successful adoptions of new technology solutions
• Provide hands on business project management during discovery, design, development, testing, implementation, and post implementation phases
• Identify potential obstacles and work toward solutions that keep projects within scope and on-time
• Support testing, transition, and quality assurance approaches
• Develop and detail scalable processes that ensure standard methodologies in marketing technology and web operations
• Be an advocate and driver for process and platform improvements and efficiency opportunities
• Inform the road map and strategy for a best-in-class marketing technology stack that supports company goals
• Support the evaluation of business needs & creation of business cases including applicable expense reduction, sales benefits, and return on investment estimates

Preferred Qualifications

• Working knowledge with: Planning & implementation of advanced journey orchestration/omnichannel tools
• Dataflows & mapping
• Salesforce CRM, Marketing Account Engagement/Cloud, & Marketing Intelligence
• Acoustic, HubSpot, Adobe Experience Manager, Aquia Drupal, GA4, Matomo, Aprimo Dam, Tableau/Power BI, Big Query
• Experience with HTML for websites and emails a plus