Marketing Operations Specialist
| Company | Fortra |
|---|---|
| Location | Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- Knowledge and understanding of marketing fundamentals
- Self-starter and problem-solver
- Strong project management skills with high attention to detail preferred
- Ability to work well individually and as part of a team
- Excellent communication and time management skills
- Ability to work both in a creative environment as well as a structured, process-driven one
Responsibilities
- Assist with projects in our marketing automation system including but not limited to form and landing page creation, and data cleanup
- Assist with the setup and scheduling of webinars, and act as a subject matter expert for marketing team members
- Perform data entry into our CRM through lead imports and manual creation as needed
- Monitor and review incoming leads queue and promptly route to the sales team for follow-up
- Make recommendations for improvement or enhancement to processes to ensure standards in data entry and collection
- Incorporate team and manager feedback on assigned projects to ensure success
- Assist with data exports and reporting requests as needed to give the team visibility into marketing analytics and performance
- Collaborate with marketing operations team on various marketing projects and assignments related to system updates and migrations as necessary
Preferred Qualifications
- One year of related marketing experience preferred
- Experience working with Pardot, HubSpot, and/or Marketo is a plus
- Familiarity with Salesforce and/or Microsoft Dynamics is a plus