Marketing Operations – Senior / Manager

3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology
Sigma and Marketo (or equivalent) proven working knowledge/certification
Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
Persona-focused database segmentation and augmentation expertise
Strong excel expertise
Ability to build relationships working in a cross functional global environment
Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
Critical thinking, attention to detail, and problem-solving skills required
Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
Ability to own and deliver on multiple strategic projects under aggressive timelines
Proven ability to excel in a dynamic environment

You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing
Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics