Marketing Operations Manager

Marketing Operations Manager

Requirements

• 5+ years of experience in marketing operations, digital marketing, or a related field.
• Proven hands-on experience with marketing platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (Salesforce, Contentful), and digital ad platforms (Google Ads, LinkedIn).
• Strong analytical skills and the ability to transform data into strategic, actionable insights.
• Demonstrated success managing MarTech tools and marketing systems end-to-end.
• Detail-oriented with exceptional organizational and project management abilities.
• Strong cross-functional collaboration and communication skills.
• Experience with Asana or similar project management platforms.

Responsibilities

• Execute comprehensive digital marketing strategies across email, paid search, and display advertising channels.
• Define target audiences, segmentation strategies, and campaign goals to drive personalized and impactful outreach.
• Build, schedule, and launch targeted email campaigns; oversee template creation, versioning, and production workflows for streamlined execution.
• Plan and execute paid media campaigns across ensuring alignment with overall marketing objectives.
• Conduct A/B testing across email and ad creatives to optimize subject lines, content, design elements, and audience targeting.
• Monitor and optimize campaign performance metrics (CTR, conversion rates, deliverability, ROI) with a focus on real-time adjustments and continuous improvement.
• Maintain clean and accurate subscriber and audience lists to support effective targeting and campaign health.
• Analyze campaign and channel performance to identify opportunities for improvement and growth for email, paid search, social and other marketing initiatives.
• Develop marketing attribution models to tie campaigns to lead conversions and sales outcomes.
• Build and maintain dashboards and reporting tools to track KPIs, ROI, and funnel metrics.
• Develop and manage marketing automation workflows, lead scoring, and campaign tracking to optimize the lead lifecycle.
• Support broader business reporting, including QBRs, goal tracking, and team productivity reports.
• Serve as the SME and administrator for the RxSense marketing tech stack, including Salesforce, HubSpot, ZoomInfo, LinkedIn and Contentful.
• Manage end-to-end platform integration and ensure alignment between marketing and sales systems.
• Oversee user access, training, license management, and vendor relationships.
• Ensure proper website tagging and analytics implementation to enable robust tracking and insights.
• Own marketing project processes and workflows via Google & Asana, including intake, task management, and process optimization.
• Partner with the sales team to boost engagement and optimize usage of sales tools like Salesforce, LinkedIn and ZoomInfo.
• Website content manager, responsible for updating and maintaining site content in alignment with marketing initiatives.

Preferred Qualifications

• Familiarity with SQL or business intelligence tools (e.g., Tableau, Looker, Power BI) preferred.
• Experience with website CMS platforms and working knowledge of HTML/CSS/Contentful preferred.