Marketing Operations Manager
Company | Decagon |
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Location | San Francisco, CA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior |
Requirements
- 5+ years in Marketing Operations.
- 5+ years at B2B SaaS Growth companies and with Sales Led Growth (SLG) strategy a requirement, Product Led Growth (PLG) a plus.
- Deep domain expertise in building and optimizing marketing automation platforms, especially Hubspot, Salesforce, Bizible, Zoominfo, RingLead, Paid Media (Google, LinkedIn, etc).
- A plus if you have experience with BI tools such as Looker.
Responsibilities
- Lead our Marketing Operations efforts, and be a strategic advisor/partner to the Head of Demand Generation and our Marketing stakeholders.
- Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
- Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
- Balance short term fixes with the design and implementation of long term solutions that scale.
- Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
- Manage our email calendar and inbound forms; Build, test and send emails, registration pages, and other campaign elements.
- Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance.
- Ensure lead and contact data quality: cleaning, normalization, and imports.
- Assist with lead and contact database management, attributions, and proper tagging.
- Optimize lead and account scoring, nurturing and routing so leads are passed and prioritized appropriately.
- Track, manage, and own our Demand Generation programs for effectiveness and results.
- Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion / velocity.
- Define measurements for Inbound/Outbound, Channels, Lead Source, etc.
- Refine our Attribution model to optimize for motion and ROI.
Preferred Qualifications
- Experience with BI tools such as Looker.