Marketing Operations Manager
| Company | Document Crunch |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
- 6+ years of marketing operations experience within high-growth B2B SaaS companies
- Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles
- Deep expertise with Hubspot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase
- Experience with API integrations and data mapping between marketing and sales platforms
- Strong understanding of database architecture, data cleansing, and segmentation techniques
- Deep understanding of the enterprise B2B sales process and how marketing operations can support it
- Experience aligning marketing automation with enterprise sales motions and account-based strategies
Responsibilities
- Manage and optimize our marketing technology stack, including HubSpot, Salesforce, LeanData, and other integrated platforms
- Lead technical implementation of system integrations between marketing automation, CRM, and other tools (HubSpot, Salesforce, Apollo, Calendly, etc.)
- Execute API integrations and troubleshoot technical issues across platforms
- Evaluate and implement new marketing technology solutions to support scalability
- Design and implement automated lead workflows, email sequences, and campaign triggers
- Build and maintain lead scoring models and segmentation strategies
- Conduct regular system audits, resolve sync errors, and optimize workflow performance
- Manage lead routing and attribution processes through LeanData and other routing tools
- Maintain data quality and integrity across marketing and sales platforms
- Build and maintain dashboards in HubSpot, Salesforce, and BI tools (Tableau/Metabase)
- Implement tracking and attribution for marketing campaigns across the funnel
- Support data governance policies and ensure clean data flow between systems
- Collaborate with sales and revenue operations teams on process optimization
- Provide technical support and training to marketing team members
- Support marketing campaign execution through technical implementation and troubleshooting
Preferred Qualifications
- Knowledge of SQL and experience with business intelligence tools (preferred)
- Experience with product-led growth (preferred)