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Marketing Operations Manager
Company | Spring Health |
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Location | New York, NY, USA |
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Salary | $97680 – $122100 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of experience in marketing operations or revenue operations, with hands-on experience in campaign execution, tech stack management, and reporting.
- Strong experience administering and optimizing HubSpot and 6sense.
- Working knowledge of Salesforce, including building reports, dashboards, and understanding campaign/member relationships within the platform.
- Excellent organizational skills and attention to detail, with a process-oriented approach.
- Analytical mindset with experience interpreting data and turning insights into action.
- Familiarity with project management and digital asset management tools—experience with Asana and Frontify is a plus.
- Strong communication and interpersonal skills, with the ability to collaborate across teams and influence without authority.
- A proactive, solutions-first mindset and a desire to grow as a generalist across the marketing operations function.
Responsibilities
- Assist with the planning, setup, and execution of marketing campaigns across email, social media, digital advertising, and more—ensuring operational alignment and efficiency across channels.
- Help administer and optimize marketing technology platforms, including HubSpot, RingLead, and 6sense, ensuring accurate data flow, lead scoring, audience segmentation, and campaign tracking.
- Manage integrations and data sync between marketing systems and Salesforce, supporting accurate lead routing, campaign attribution, and funnel reporting.
- Build and maintain dashboards and reports in Salesforce to help stakeholders understand marketing performance, pipeline contribution, and campaign impact.
- Partner with the team to own the digital asset management systems and processes that allow cross-functional teams to self-serve and easily access brand and campaign materials.
- Collaborate across marketing, sales, and operations teams to streamline processes and ensure consistent execution across all initiatives.
- Develop and document standard operating procedures (SOPs) that support scalable marketing execution and campaign operations.
- Jump in and support various marketing initiatives as needed, bringing a problem-solving mindset and adaptability to a dynamic, fast-paced environment.
Preferred Qualifications
- Experience with Asana and Frontify is a plus.