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Marketing Operations Manager
| Company | Collibra |
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| Location | Raleigh, NC, USA |
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| Salary | $116000 – $145000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years experience working in Marketing Analytics
- Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)
- An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc…)
- Proficiency in Salesforce and Tableau
- Fundamental SQL skills with ETL familiarity
- A bachelor’s degree or equivalent related working experience is required
- This position is not eligible for visa sponsorship
Responsibilities
- Building, maintaining, and updating Marketing dashboards in Tableau to help measure business performance
- Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives
- Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company’s Marketing Mix
- Presenting findings and actionable recommendations to the leadership team
- Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdowns
Preferred Qualifications
- An independent thinker that still thrives in a team environment
- Ability to translate analytics to actionable business outcomes
- Analytical skills with an attention to detail
- A problem-solver
- Innovative and creative
- Eager to learn
- Communicative with strong presentation skills
- Comfortable in a fast-paced, rapid-growth setting
