Marketing Operations Lead

5-8+ years of Marketing Operations experience, B2B SaaS startup experience preferred
Proven experience in the setup, configuration, and management of marketing automation platforms such as Marketo, HubSpot, Outreach.io, and similar tools to streamline marketing workflows and campaigns
Expertise in implementing integrations with CRM (Salesforce) and reporting marketing KPIs through Salesforce
Proficient in making data-driven marketing decisions to improve and optimize campaigns and the marketing funnel
Strong project management skills with the ability to manage multiple priorities and deadlines
Excellent communication and interpersonal skills to build relationships and drive collaboration with cross-functional stakeholders and leadership.

Build and maintain a sustainable operating model that allows for both running the business (campaign execution) and scaling the business (infrastructure and process improvements)
Manage the integration of marketing automation platforms (e.g. Hubspot, Marketo, Outreach) with CRM systems (Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers
Partner cross-functionally with Demand Gen, Events, and Product Marketing teams to support integrated programs that drive enterprise pipeline growth
Monitor and report on key performance metrics related to marketing campaign effectiveness and automation initiatives, providing insights and recommendations for continuous improvement
Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders.