Marketing Metrics Analyst

Marketing Metrics Analyst

Requirements

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field.
• Deep knowledge of Salesforce Marketing Cloud Intelligence and other Salesforce platform. Experience with Snowflake and related platforms is a plus.
• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience in marketing analytics, data analysis, or a similar role, preferably within a fast-paced marketing environment.
• Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, and Excel (advanced level). Knowledge of paid media platforms like Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, Meta Ads Manager, and BI tools like Tableau, Power BI, or similar are a plus.

Responsibilities

• Analyze marketing data across various channels (digital, including social media, email, etc. as well as customer activities, market activation, and sales data) to evaluate campaign performance, customer behavior, and ROI.
• Track and measure the performance of marketing campaigns, ensuring alignment with business objectives and providing insights into optimization opportunities.
• Monitor industry trends, competitor activities, and audience behaviors, translating findings into actionable insights that can inform future marketing strategies.
• Provide data-backed recommendations to enhance marketing strategies, optimize budget allocation, and improve customer targeting.
• Collaborate with marketing, sales operations, and other teams to gather data, define metrics, and ensure alignment on key business goals and outcomes.
• Use data to identify key customer segments, preferences, and behaviors to support targeted marketing efforts.
• Create clear, concise, and visually appealing reports, dashboards, and presentations that communicate insights to non-technical stakeholders.
• Leverage marketing analytics tools such as Adobe Analytics, Adobe Ad Cloud, Adobe Target, Sales Force Intelligence, Sales Force Data Cloud, Sales Force Sales Cloud (CRM), and other relevant platforms to extract and analyze data within Sales Force Marketing Cloud Intelligence.
• Conduct A/B tests and other forms of experimentation to evaluate the effectiveness of various marketing tactics and refine strategies accordingly.

Preferred Qualifications

• Strong understanding of key digital ad and site metrics such as conversion rate, customer acquisition cost (CAC), lifetime value (LTV), ROI, engagement, and churn rate.
• Strong ability to interpret data and provide actionable insights for optimizing marketing efforts.
• Experience with A/B testing, multivariate testing, and other experimental design methodologies.
• Detail-oriented with strong analytical skills and the ability to handle large datasets.
• Manage multiple priorities and deliver results in a fast-paced, dynamic environment while adapting to evolving business needs, shifting goals, and timelines.
• Collaborate with cross-functional teams to refine strategies, improve workflows, and incorporate feedback.
• Drive change by identifying opportunities for improvement and implementing agile, innovative solutions to meet organizational needs.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Demonstrate the ability to adapt quickly to changing business needs, priorities, and customer demands, adjusting work plans and strategies as necessary.
• Thrive in a fast-paced environment by remaining flexible and responsive to shifting organizational goals and timelines.
• Continuously seek out opportunities to improve processes and workflows, responding to emerging challenges or new opportunities with innovative solutions.
• Embrace and drive change, proactively identifying areas for improvement and suggesting creative, agile solutions to achieve organizational goals.