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Marketing Manager / Sr. Marketing Manager – Public Active Trading
Company | Public |
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Location | New York, NY, USA |
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Salary | $120000 – $175000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- Deep understanding of the active trading space and a personal interest or background in active trading
- 4–7 years of marketing experience, ideally at a brokerage, trading platform, fintech company, or related space
- Direct experience marketing to active traders or similar high-intent audiences
- Comfort working with technical products, including APIs and advanced trading tools
- Strong track record of developing and launching performance-driven campaigns across digital and owned channels
Responsibilities
- Own and drive marketing strategy and executions for Public’s Active Trading line of business across options, high-frequency equities, API-based trading, and more
- Develop and execute multi-channel campaigns to acquire and retain active traders, with clear KPIs and reporting frameworks
- Collaborate with creative, lifecycle, acquisition, product, and analytics teams to deliver coordinated, high-impact programs
- Help (and sometimes own) writing and editing compelling copy for ads, emails, push notifications, landing pages, and more, with a focus on driving action
- Serve as an internal subject-matter expert on the active trading audience within the marketing team—helping the broader team understand their motivations, behaviors, and mindset
- Leverage AI tools to create efficiencies, increase speed and volume, and develop new creative ideas and executions
- Coordinate tightly with product marketing to support new feature launches and develop precise, high-converting messaging
- Stay current on market movements, product innovations, and cultural moments within the trading community to keep Public relevant and ahead of the curve
- Help refine our positioning, value prop, and lifecycle journey for this audience—what we say, how we say it, and where we show up
Preferred Qualifications
No preferred qualifications provided.