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Marketing Manager – Robotics and Guidance Platform
Company | Stryker |
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Location | Mahwah, NJ, USA |
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Salary | $105100 – $172300 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree
- 4 years of work experience required
Responsibilities
- Analyze competitive dynamics and maintain strong networks for ongoing market intelligence to inform strategy.
- Understand customer behavior and market segmentation to create compelling value propositions and targeted messaging.
- Develop and execute portfolio marketing strategies, including business case development, go-to-market plans, and pricing analysis.
- Collaborate cross-functionally (Sales, R&D, Clinical, Sales Enablement, MarComm) to align on product strategy, training, and communication.
- Lead development of key marketing assets and tools to support the commercial success of the robotics and guidance platform.
- Apply clinical and technical knowledge to articulate value and support customer education.
- Track KPIs and business performance metrics to evaluate strategy effectiveness and guide continuous improvement.
- Contribute to lifecycle management, including obsolescence planning, and align marketing strategy with Stryker’s business goals.
Preferred Qualifications
- 2 years of medical device marketing/sales experience
- Previous MAKO/robotics experience