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Marketing Manager – Portfolio Expansion Marketing
| Company | Motorola |
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| Location | Chicago, IL, USA |
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| Salary | $75000 – $100000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s Degree
- 2+ years of marketing and/or sales experience
- Project management experience and operational knowledge of Verticals and Decision Makers
- Strong creative mindset with the ability to write compelling sales enablement marketing content optimized for conversion
- Highly proficient organizational skills to ensure all product strategy and customer data strategy is properly managed and maintained
- Strong project management, written and verbal communication skills when working across multiple cross-functional teams.
Responsibilities
- Strategic Go-To-Market Planning for strategic verticals across the Business
- Vertical storytelling based on outcomes and product portfolios that establishes industry leadership across various markets
- Alignment with Product Marketing and Portfolio Strategy teams around bundling and messaging strategy in an effort to best portray the products and services in a customer-forward fashion
- Accountable for defining a strategy in conjunction with sellers on the type of content and support needed from Marketing in an effort to accelerate and expand their product pipeline
- Construct and execute on sales enablement content spanning the entire Product Portfolio and various other integrations
- Oversee the definition of customer data and analyze the strategy for market segmentation across dedicated industry verticals of focus
- Align with Sales Enablement and Effectiveness Teams and Marketing Operations Team to define customer data sets based on purchase history for the upsell/cross-sell potential
- Collaborate with Field Marketing Teams and Digital Campaigns Marketing Teams on the potential to align go-to-market strategy with a data-driven campaign approach
- Participate in analytics reviews and define individual and team success based on metrics around dollar amount accelerated by marketing, average deal size influenced by marketing, cost per incremental opportunity identified by marketing, and more
Preferred Qualifications
No preferred qualifications provided.
