Marketing Manager – Performance Marketing

Marketing Manager – Performance Marketing

Requirements

• Demonstrated ability managing national vendor contracts and partnerships including experience managing ad agency partners.
• Proven development of nationwide and regional lead gen strategies.
• Background working in a data-driven role(s) and having a data-driven mindset
• Deep knowledge of digital marketing channels, including SEM, SEO, paid social, email marketing, content marketing and geofencing. GEO a plus.
• Proven experience developing and executing e-commerce strategies that enhance customer acquisition and conversion rates.
• Experience with setup & management of automated email drip campaigns, including optimizing campaign performance.
• Advanced proficiency in data analytics, with the ability to derive actionable insights from performance metrics and optimize marketing strategies.
• Understands the importance of tracking and data integrity and has demonstrated experience establishing optimal tracking strategies.
• Advanced knowledge of Google Analytics preferred.
• Ability to partner effectively within a team and organization, working well cross functionally forming strong relationships with key stakeholders.
• Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.
• Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term marketing opportunities.
• Excellent organizational skills to manage and organize multiple high priority campaigns and projects.
• Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.
• Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and cross-functional teams.

Responsibilities

• Collaborate with Marketing Account Managers and serve as the primary lead to develop strategic and execute short- and long-term multi-channel campaigns that drive leads, are frequently optimized, and support operational business objectives.
• Responsible for end-to-end execution of lead generation, cross-sell, and retargeting campaigns.
• Develop and deploy multi-channel marketing campaigns inside budget constraints.
• Make recommendations and continuously refine the marketing mix to drive the best results.
• Utilize data-driven methodology and tracking of performance by channel and work with cross functional teams to drive implementation of effective campaigns.
• Own and manage the Internet Listing Service (ILS) partnerships to ensure optimized performance to ensure objectives are met within budgets.
• Own and manage the PPC, SEO & GEO strategy for the full portfolio, trends, benchmarks and best practices, including sourcing and managing optimal vendor partnerships.
• Own and manage other ad services vendor partnerships including but not limited to paid social, geofencing, email marketing and content marketing.
• Stays current on emerging lead gen strategies and tactics both inside and outside the multifamily industry and seeks out, adopts best practices and innovates with a test and learn mindset to drive our success.
• Develop, set and socialize best practices, benchmarks and KPIs across regions, ownership and portfolio.
• Support requests and partner with internal teams including but not limited to Marketing Account Managers, Client Services, BI Development, Enterprise Services, Innovation and Customer Experience.
• Curate performance reports and analyze property data for account managers, operations teams and ownership groups to support strategic recommendations to maintain the health and success of the portfolio and properties.
• Own and lead data accuracy and development of the Marketing Performance BI dashboard as well as oversight of Google Analytics.
• Understands the prospect journey and partners with the UX, CX and Digital Integrations teams to ensure an optimal experience that also generates conversions.
• Continually looks for optimization opportunities and audits for ensured effectiveness of campaigns.
• Owns the tracking strategy to ensure the data we receive accurately reflects the performance of each ad source. This includes monthly tracking audits and exploration of multi-attribution solutions.

Preferred Qualifications

• Advanced knowledge of Google Analytics preferred.
• Experience in multifamily real estate is highly preferred.