Marketing Manager - Microsoft Ads

Marketing Manager – Microsoft Ads

Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
Experience with planning and leading projects end-to-end
Experience with setup and day to management of marketing campaigns within Microsoft Ads
Bachelor’s degree in business, finance, applied mathematics or related field preferred
2-5 years professional experience
Ability to conceptualize business problems and solving them through data analysis
Strong oral and written communication skills – comfortable presenting to groups
Strong personal work ethic, including personal initiative and ownership
Ability to lead multiple projects simultaneously and balance priorities
Experience with SQL scripting and self-serving on data from multiple data platforms
Working knowledge of analysis techniques — regression, clustering, prediction

Campaign execution, optimization, and ongoing monitoring
Define/lead campaign objectives in a fast paced, constantly evolving environment
Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
Influence campaign strategy – staying aligned and working towards achievable outcomes
Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
Collaborate with business stakeholders to establish clear marketing goals and results
Ad hoc issue investigation and quantification of business impact
Communicate results consistently and clearly
Contribute to test ideation – hypothesis, measurement, design
Build and organize regular reporting documents and status updates