Marketing Manager I

Marketing Manager I

Requirements

• Minimum of 6 years of marketing experience, ideally in the professional services sector
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• Superb written, copy editing and oral communication skills
• Strong project management skills with experience with project management systems (i.e. Monday.com)
• Exposure and working knowledge of Salesforce and marketing automation tools is an asset
• Time management and prioritization skills, ability to work well under pressure
• Strong interpersonal skills, a team player capable of collaborating across a global organization
• Passion for marketing and driving business results
• Ability to work well under pressure and manage conflicting priorities
• Experience working with sales teams and consulting practitioners
• Excellent written and verbal communication skills with high energy and a positive attitude
• Ability to prioritize projects and thrive in a fast paced, multi-tasking environment

Responsibilities

• Collaborate with business and service line leaders to develop annual Marketing strategy and plans
• Plan, execute and manage integrated Marketing activities aligned to strategy and plan
• Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders
• Plan and execute virtual and live conferences, sponsorships, and firm-hosted events
• Elevate practitioner profiles and maximize brand exposure through public relations activities
• Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team
• Refresh sales tools, pitch decks, and collateral to enhance presentation formats
• Collaborate with practitioners to translate client issues into go-to-market messages
• Develop and compose content for email, social media, and digital advertising campaigns
• Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation and measuring ROI
• Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns
• Stay abreast of the market landscape and trends, sharing learnings, best practice and insights with the Marketing team and business stakeholders

Preferred Qualifications

• Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels
• B2B or professional services marketing experience preferred