Marketing Manager – Global Consumer Channel – Pc – Marketing

Marketing Manager – Global Consumer Channel – Pc – Marketing

Description

We have an exciting opportunity within the Consumer Channel Marketing team managing Global channel and partner marketing programs within retail channels. In this role you will partner across the Qualcomm team to create programs and initiatives to drive our diversification business and front line marketing activities with our Consumer Channel and OEM partners. We are leading the PC AI revolution and looking for a strong contributor to create best in class marketing relationship across the Global Consumer Channel Marketing ecosystem. 

The ideal candidate will excel in their craft as a strong manager within a team to unparalleled execution and tireless innovation. We are on the forefront of developing the capabilities of these teams at Qualcomm and you will have the opportunity to put your expertise to great use having an impact in growing businesses. You will act as a player directly executing and owning a broad range of critical components of our marketing strategy focused on top partners, accounts, industries, and segments for the consumer segments. 

Consumer Channel Marketing Responsibilities:
•    Manage Global and north America consumer channel partner marketing relationships, including distributors, resellers, and retailers. Collaborate with global marketing teams to create channel-specific marketing collateral, campaigns, and promotions.
•    Help develop marketing framework and programs with the channel to help determine what helps set the product apart from others. Identifies data-informed short-term and long-term marketing strategies, evaluates tradeoffs, and prioritizes the creation of deep collaboration and trust with customers, partners, and the field.
•    Partner with our Channel Sales Teams to develop co-marketing motions with top partners and support MDF process. Collaborate on the development of joint marketing plans with channel partners to drive demand generation and sales. Ensure timely execution of programs in channel and monitor channel performance metrics and adjust strategies as needed to optimize partner success.
•    Produce a monthly consumer/retail channel report covering relevant market insights, sales and promotional results and up-coming actions. Monitor channel performance metrics and adjust strategies as needed to optimize partner success.
•    Consumer Channel Event Marketing execution – Execute a strategic plan to support channel partners and to Identify priority channel events and incorporate into marketing plan.  Work across the marketing, sales and product management teams to align on strategy and supporting event activities for Consumer Marketing. Integrate into the overall QC global even strategy, support the work of the broader team to deliver on event enablement. Work with the QC Marketing and PDM teams to identify relevant QC content for presentations. Manage post event metrics and event performance for reporting for optimization of strategy and linage to business results. 

Leadership Characteristics:
•    Ensure seamless communication and alignment between sales, marketing, and other cross-functional teams. Actively thrive and deliver in a fast-paced, dynamic environment and manage multiple priorities effectively. Results-oriented mindset with a focus on driving measurable business outcomes.
•    Proven experience in developing and implementing channel marketing and sales enablement programs, tools, and processes. Strong thought leadership, influential communication skills, and a capacity to guide and direct field-facing initiatives 
•    Collaborates horizontally and vertically with internal stakeholders to gain buy in and alignment and solicits input regarding priorities and resources needed to deliver desired outcomes for capitalizing on industry trends across the product portfolio. Contributes to the creation and alignment of internal incentives programs and KPIs. 
•    Proven effective project management capability in a highly-matrixed, customer-centric organization
•    Always focused on doing what’s right for the business. High energy and contagious enthusiasm. Willing to take on tough projects and challenges. 

This is an office-based position located in San Diego, CA and is not eligible for remote work.

This position will require the ability to travel – estimated 30-40%.
 

Preferred Qualifications: 
•    Bachelor’s degree in Business, Marketing, or a related field 
•    Proven track record of driving revenue growth through effective channel enablement and channel strategies. Proven results focused marketing efforts driving channel leadership and brand recognition.
•    Strong understanding of PC industry trends, products, and competitive landscape including emphasis on the B2B buying processes and lead generation and nurturing tactics and tools. 
•    Experience leading Commercial Channel marketing programs engagement with a proven track record and expertise in building best-in-class programs and relationships.  
•    Excellent communication, presentation, and leadership skills.
•    Ability to work cross-functionally and build strong relationships with sales, marketing, and executive teams. Drives partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.).
 

Benefits

Not Specified