Marketing Manager – Global Commercial Channel – Pc – Marketing
| Company | Qualcomm |
|---|---|
| Location | San Diego, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven experience in developing and implementing channel marketing and sales enablement programs, tools, and processes.
- Strong thought leadership, influential communication skills, and a capacity to guide and direct field-facing initiatives.
- Proven effective project management capability in a highly-matrixed, customer-centric organization.
- Results-oriented mindset with a focus on driving measurable business outcomes.
- Ability to travel – estimated 30-40%.
Responsibilities
- Manage Global and north America commercial channel partner marketing relationships, including distributors, resellers, and retailers.
- Collaborate with global marketing teams to create channel-specific marketing collateral, campaigns, and promotions.
- Help develop marketing framework and programs with the channel to help determine what helps set the product apart from others.
- Identifies data-informed short-term and long-term marketing strategies, evaluates tradeoffs, and prioritizes the creation of deep collaboration and trust with customers, partners, and the field.
- Partner with our Channel Sales Teams to develop co-marketing motions with top partners and support MDF process.
- Collaborate on the development of joint marketing plans with channel partners to drive demand generation and sales.
- Ensure timely execution of programs in channel and monitor channel performance metrics and adjust strategies as needed to optimize partner success.
- Produce a monthly commercial channel report covering relevant market insights, sales and promotional results and up-coming actions.
- Commercial Channel Event Marketing execution – Execute a strategic plan to support channel partners and to Identify priority channel events and incorporate into marketing plan.
Preferred Qualifications
- Bachelor’s degree in Business, Marketing, or a related field
- Proven track record of driving revenue growth through effective channel enablement and channel strategies.
- Strong understanding of PC industry trends, products, and competitive landscape including emphasis on the B2B buying processes and lead generation and nurturing tactics and tools.
- Experience leading Commercial Channel marketing programs engagement with a proven track record and expertise in building best-in-class programs and relationships.
- Excellent communication, presentation, and leadership skills.