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Marketing Manager – Games & VR

Marketing Manager – Games & VR

CompanyMajor League Baseball
LocationNew York, NY, USA
Salary$85000 – $110000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5+ years of direct experience in video game marketing/publishing.
  • Experience with brand management best practices and a suite of tools to successfully bring games to market.
  • Strong creative perspective and the ability to develop engaging creative executions in a variety of media formats including digital, live production, social and digital formats.
  • Excellent verbal and written communication and interpersonal skills. Editorial or copy-writing experience a major plus.
  • Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.
  • Understanding of game and web development, video production, asset creation.
  • Excellent business acumen, problem solving capabilities, and a practical approach to getting things done.
  • Understanding of consumer facing events and ability to support live event production.
  • A passion for baseball and video games.

Responsibilities

  • Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.
  • Manage relationships with first parties including asset creation and review, platform marketing, and promotions.
  • Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.
  • Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.
  • Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.
  • Work with License partners to support publishing/marketing efforts across platforms and channels.
  • Work closely with the events team to plan and support live event executions.

Preferred Qualifications

    No preferred qualifications provided.