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Marketing Manager – Games & VR
Company | Major League Baseball |
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Location | New York, NY, USA |
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Salary | $85000 – $110000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of direct experience in video game marketing/publishing.
- Experience with brand management best practices and a suite of tools to successfully bring games to market.
- Strong creative perspective and the ability to develop engaging creative executions in a variety of media formats including digital, live production, social and digital formats.
- Excellent verbal and written communication and interpersonal skills. Editorial or copy-writing experience a major plus.
- Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.
- Understanding of game and web development, video production, asset creation.
- Excellent business acumen, problem solving capabilities, and a practical approach to getting things done.
- Understanding of consumer facing events and ability to support live event production.
- A passion for baseball and video games.
Responsibilities
- Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.
- Manage relationships with first parties including asset creation and review, platform marketing, and promotions.
- Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.
- Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.
- Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.
- Work with License partners to support publishing/marketing efforts across platforms and channels.
- Work closely with the events team to plan and support live event executions.
Preferred Qualifications
No preferred qualifications provided.