Marketing Manager – Developer
| Company | Snap |
|---|---|
| Location | Los Angeles, CA, USA, New York, NY, USA |
| Salary | $162000 – $284000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 10+ years of marketing experience, with at least 2+ years focused on developer marketing, community growth, or platform ecosystems.
- Strategic thinker with sound judgment and the ability to navigate complex challenges, influence direction, and drive execution across cross-functional teams.
- Deep understanding and enthusiasm for developer platforms and the evolving landscape of AR, creative tech, and immersive computing.
Responsibilities
- Build and deliver integrated, multi-channel marketing campaigns to grow the Snap AR developer ecosystem.
- Lead initiatives, events, and social activations that attract and retain developers—both established creators and new entrants.
- Collaborate on go-to-market plans for Lens Studio and Spectacles with targeted developer communications.
- Lead the full campaign lifecycle—from creative brief to go-live—using sound judgment, cross-functional leadership, and independent decision-making to deliver high-impact work.
- Ensure messaging is amplified, relevant, and developer-centric—highlighting creator stories and community moments.
- Sync with Creative, Product, DevRel, Events, Comms, and Brand Marketing to drive cohesive storytelling and activation.
- Oversee agency execution to ensure community-first, high-impact content across Snap AR channels.
- Advocate for the needs, goals, and creative contributions of Snap’s developer community in every aspect of marketing.
- Use data, developer insights, and business context to guide decisions, evaluate trade-offs, and influence campaign direction in a fast-moving environment.
- Set campaign KPIs, track performance, and apply insights to drive continuous improvement and impact.
- Build strong relationships across Snap’s orgs to coordinate resources, resolve ambiguity, and ensure shared success across product, marketing, and developer goals.
Preferred Qualifications
- Proven success in launching technical or developer-facing marketing programs
- Understanding of creative and AR/VR/XR developer communities and toolsets
- Strong project management skills across multiple concurrent launches
- Strategic thinker with a hands-on mindset—comfortable rolling up sleeves
- Experience with developer conferences, ambassador programs, or B2D content
- Passion for technology, innovation, and community
- Strong collaboration skills across global teams and external agencies
- Data-driven with ability to translate insights into action
- Proven ability to influence and align cross-functional teams
- Intellectual curiosity and proactive drive to identify new opportunities