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Marketing Manager – Demand Generation & Content Operations
| Company | Abridge |
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| Location | New York, NY, USA |
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| Salary | $120000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4–6 years of experience in B2B marketing, with a focus on campaign execution, content operations, or demand generation.
- Experience supporting multi-channel campaigns across email, digital, and events.
- Familiarity with ABM-style programs and working with sales and CRM teams to align messaging to personas.
- Strong organizational and project management skills; comfort managing timelines and stakeholders.
- Experience using marketing automation and CRM tools eg, Hubspot & Salesforce.
- A detail-oriented, collaborative, and self-directed approach to getting things done in a fast-moving environment.
Responsibilities
- Execute multi-channel demand generation campaigns—including webinars, newsletters, and targeted outreach—across both new logo and expansion programs.
- Own content and campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of assets across marketing channels.
- Maintain and organize a content library for demand gen and enablement, ensuring messaging and assets are current and aligned to key personas.
- Partner closely with the content, creative, and customer teams to streamline workflows and ensure campaigns are launched cleanly and effectively.
- Assist in executing ABM-style campaigns focused on high-value accounts and specific buyer personas.
- Coordinate with sales and CRM teams to support targeted outreach, including the creation of templated content and assets tailored to specific segments.
- Support outbound and lifecycle marketing efforts by managing the operational side of delivery, segmentation, and reporting.
- Support the events team with demand gen initiatives tied to webinars, partner events, and conferences—helping drive attendance and follow-up engagement.
- Ensure campaign components around events (emails, landing pages, content offers) are built, tested, and deployed effectively.
- Track performance of campaigns and content using internal dashboards and collaborate on reporting to surface actionable insights.
- Set clear KPIs for key initiatives, helping guide testing and optimization strategies across channels.
- Run lightweight A/B testing to improve open rates, CTRs, and content engagement.
Preferred Qualifications
No preferred qualifications provided.
