Marketing Manager - CRM Operations - Yahoo Sports

Marketing Manager – CRM Operations – Yahoo Sports

2–5 years of experience executing CRM programs, with hands-on knowledge of email, push, and SMS marketing campaigns.
Demonstrated ability to work with large-scale audience segments and troubleshoot data or targeting issues.
Familiarity with HTML and experience resolving common email coding problems.
Ability to thrive in a fast-paced, dynamic environment with multiple competing priorities.
Strong project management skills and attention to detail.
Proficiency with CRM tools and platforms (e.g., Zeta, Moveable Ink, Stensul)
Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop, with the ability to confidently navigate internal systems and marketing operations platforms.
BA/BS degree in Marketing, Communications, or a related field.

Build and deploy engaging, user-led campaigns across email, push, and newsletters to support sports marketing initiatives—ranging from product launches to new user onboarding and lifecycle automation.
Own the setup, maintenance, and quarterly audits of recurring and triggered CRM programs—ensuring accuracy, deliverability, and optimal user experience.
Stay up to date on the latest trends in email marketing, mobile engagement, and personalization strategies—and apply them to every campaign.
Partner with engineering and data teams to translate business objectives into smart targeting strategies and technically sound audience segments.
Implement A/B tests and campaign experiments to continuously improve performance and drive learnings.
Build dashboards and produce quarterly roll-up reports to share performance insights, test results, and recommendations for future improvements.