Marketing Manager – Automotive

Marketing Manager – Automotive

Requirements

• Bachelor’s degree (BS/BA) or equivalent in Business or related field.
• Must have at least 5 years experience in marketing, including direct marketing, broad-based media, and digital marketing.
• Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).
• Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.

Responsibilities

• Directs new marketing campaigns using awareness and direct tactics that drive consumers to ACA services.
• Responsible for leading the implementation of all tactical marketing strategies.
• Participates with leaders in strategic planning contributing to the overall vision and direction for marketing programs.
• Monitors actual new business results versus plan (holistically and by tactic) and responds to both positive and negative trends with revised tactics.
• Develops and manages the Automotive Marketing Budget, researching, designing and implementing marketing programs as needed in order to achieve the annual new revenue.
• Achieve cost efficiencies by overseeing all marketing messaging and creative is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the Insurance messaging across all channels.
• Partners with internal legal counsel for review of all marketing materials.
• Partners with Business Line Leadership to create new business events, partnerships and programs.
• Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for ACA.
• Builds strategic alliances with relevant internal and external organizations and media outlet partners to optimize efficiency of marketing efforts.
• Works with business lines to create and implement marketing materials for ACA products including direct mail, creative assets, email programs, etc. and to measure the effectiveness of each program.
• Oversees all programs and initiatives that transpire through the marketing services department or external partner services such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, client proposals and problem solving.
• Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts.
• Presents new strategies for acquiring and retaining member/insureds to senior management.
• Understands and maximizes target audience segmentation in marketing tactics to implement a multi-tiered audience strategy for ACA efforts.
• Coordinates tactical marketing programs with Corporate Marketing and Brand Awareness.
• Communicates with outside vendors regarding advertising and marketing.
• Develops and executes messaging based on the marketing customer journey.

Preferred Qualifications

No preferred qualifications provided.