Marketing Manager – ABM & Ops
| Company | August Health |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years in B2B marketing with hands-on experience in ABM
- Proven ability to support account-based, relationship-driven sales motions
- HubSpot fluency — you’ve managed HubSpot for a previous company, including building workflows, lead scoring models, segmentation logic, and reporting
- Experience designing and executing multi-touch campaigns tied to personas, accounts, or product initiatives
- Systems-minded — you build structure that scales but you don’t over-engineer
- Skilled in repackaging/repurposing content and insights into outreach-ready materials
- Proficiency with tools like Clay, account-based marketing platforms, advertising platforms, etc.
- Strong data and analytics skills, you are comfortable using data to inform strategy and measure impact
- Collaborative — you can work well with sales, account management, and CX
- Clear, concise communicator — particularly in writing
- Empathetic marketer — you think deeply about your audience’s context, challenges, and decision-making process
- Resourceful, proactive, and low-ego — you’re energized by building, improving, and collaborating in a fast-moving environment
Responsibilities
- Own and evolve our HubSpot infrastructure — including lists, workflows, sequences, and lifecycle stages to support our full GTM motion
- Design and execute account-based campaigns that align with key sales initiatives, product rollouts, and strategic customer segments, focusing on 1:few and even 1:1 approaches.
- Create personalized strategies to engage decision-makers and ensure consistent, tailored outreach across segments.
- Develop structured follow-up systems for in-person sales and marketing programs
- Collaborate with sales and account management to deliver tailored outreach programs and enablement content
- Support customer expansion by surfacing lifecycle opportunities and coordinating campaigns with account teams
- Build and maintain dashboards that provide visibility into campaign performance, account engagement, and marketing’s impact on pipeline and revenue
- Launch and iterate on lightweight paid campaigns to support awareness and engagement in target accounts
- Bring a systems mindset to how we scale — creating repeatable, insight-driven marketing programs that align teams and drive results
Preferred Qualifications
- Startup experience preferred