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Marketing Manager – ABM & Lending
Company | Flourish |
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Location | New York, NY, USA |
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Salary | $124800 – $163800 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Bachelor’s degree or equivalent working experience.
- 7+ years of marketing experience, with a focus on account-based marketing and large account activation.
- Proven experience in marketing to wealth management firms.
- Familiarity with mortgage products and marketing is a plus.
- Experience in the financial services industry is required.
- Experience in a technology company, particularly fintech, is highly desirable.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Experience with CRM and marketing automation tools, Hubspot preferred.
- Candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA.
Responsibilities
- Lead marketing for Flourish lending solution from the ground-up to launch and beyond
- Create messaging strategy and get buy-in from other stakeholders
- Work with content and design teams to develop all foundational collateral including web pages, fact sheets, thought leadership content and emails
- Post-launch, continue to own and manage lending driving new initiatives and programs
- Develop and execute account-based marketing strategies targeting key wealth management firms and coordinated with sales motions for key accounts
- Lead initiatives to activate and engage large accounts, fostering long-term relationships
- Collaborate with events team to ensure lending products are well represented at events
- Create and implement marketing campaigns to support both key accounts and mortgages
- Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals
- Analyze marketing data and performance metrics to optimize campaigns and strategies
- Stay current with industry trends and the competitive landscape within the financial services sector
Preferred Qualifications
- Experience in mortgage marketing, wealth management, and wealthtech are ideal.
- Exposure to the technology sector, particularly fintech, is highly desirable.