Marketing Manager

Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years’ experience in a direct-to-consumer, digital, or lifecycle marketing role, including operations responsibilities.
• Understanding of direct response marketing (direct mail, digital, door-to-door) campaigns, marketing analytics, and customer retention.
• Familiarity with website Content Management Systems (e.g., WordPress), CRM, campaign tools (e.g. HubSpot, Pardot/Salesforce, Microsoft Dynamics 365), and Google Analytics.
• Strong project and partner management skills; experience managing agency or vendor relationships.
• Excellent written and verbal communication skills, and a passion for sustainability.

Responsibilities

• Coordinate subcontracted campaigns, e.g., direct mail, digital ads, canvassing.
• Manage timelines, deliverables, creative approvals, and reporting.
• Participate in regular check-ins with vendor teams to track progress and optimize performance.
• Ensure consistency across messaging, compliance, and customer experience.
• Build and maintain channel-specific training materials and playbooks for vendors.
• Ensure all external-facing materials reflect legal, brand, and program requirements.
• Support partner payment processes by confirming milestone completion and ensuring timely and accurate invoice submissions in accordance with contract terms.
• Oversee campaign setup and QA for accuracy, regulatory compliance, and audience fit.
• Track campaign quality, troubleshoot issues, and provide feedback for improvements.
• Build and maintain marketing SOPs to increase repeatability and reduce errors.
• Develop and manage lifecycle messaging for active subscribers, including onboarding, education, and program updates.
• Execute targeted winback campaigns to re-engage churned or inactive subscribers via email, SMS, or direct mail.
• Partner with analytics to define churn risk and segmentation strategies.
• Coordinate with customer support and operations to align on messaging and resolution workflows.
• Collaborate with the Community Engagement team to align marketing efforts with local partnership-driven subscriber acquisition.
• Provide marketing assets, training, and execution support as needed for co-branded or community-aligned campaigns.
• Analyze and summarize campaign and lifecycle performance.
• Work closely with Operations, Legal, Brand, and Community Engagement teams to ensure a unified customer journey.
• Help improve marketing attribution, tracking, and enrollment data infrastructure in partnership with Subscriber Operations.
• Support implementation of emerging acquisition channels.
• Track pilot campaign results and recommend improvements or scale strategies.

Preferred Qualifications

• Background in home services, energy, telecom, or other regulated industry preferred.
• Experience with community solar or subscriber-based utility programs a plus.
• Exposure to demand generation, lifecycle automation, winback campaigns, or churn reduction strategies.