Marketing Manager

5+ years of marketing experience in integrated campaign management and execution including campaign development, agency briefing, approvals, & budget management
Experience creating tools, content, or programs that help brokers sell effectively
Strong ability to collaboratively work in cross-functional teams and across the organization while being able to adapt in changing environments
Data driven mindset – ability to assess performance gather insights, and adjust programs based on results.
Excellent analytical, problem-solving and critical thinking skills with a strong attention to details
Strong presentation, written and verbal communication skills
Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility

Support with strategy development and lead execution of top-funnel & mid-funnel campaigns to build and maintain awareness for RBC Insurance amongst Mass Canadians and Brokers/Advisors – including input into strategy, development of creative briefs and successful execution of campaigns from briefing to reporting
Develop competitive reviews/analysis to inform current and future business landscape and marketing strategy
Maintain a detailed understanding of our broker channel partners’ goals and priorities (business growth, acquisition, engagement and retention)
Collaborate with internal, and external partners including media and creative agencies to drive best-in-class campaigns
Lead Sponsorship opportunities / implement strategies to drive greater awareness, consideration and affinity for RBCI with Consumers and Brokers/Advisors
Work closely with the Senior Marketing Manager to lead, develop and deliver strategic frameworks, recommendations, creative briefs/execution, post analysis and presentations through an insight-driven approach
Ensure disciplined Key Performance Indicator (KPI) establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
Identify gaps in process and opportunities for growth within the overall strategy and share creative solutions and suggestions for campaign improvements