Marketing Manager
| Company | Partnerize |
|---|---|
| Location | Wilkes-Barre, PA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years previous marketing experience with a B2B SaaS company
- Bachelor of the Arts (BA), the Bachelor of Science (B.S.), or equivalent degree
- Strong passion for and knowledge of digital marketing and measurement
- Proven track record of developing, fielding, and optimizing successful marketing campaigns in a broad range of areas
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
Responsibilities
- Own the planning, execution and reporting of all regional tradeshows, sponsorships and hosted events, inclusive of calendar management, pre and post event briefings, run of show documents and project plans and stakeholder management.
- Manage virtual or digital event planning and execution, encompassing webinars, podcasts and interviews.
- Collaborate with the SVP of Marketing on crafting the marketing campaigns plans for prospect engagement/nurture, lead generation and sales acceleration, executing campaigns for Partnerize and BrandVerity in AMR in alignment to overarching marketing lead generation goals and targets.
- Identify and draft regional needs for prospect engagement, lead generation and sales acceleration campaigns. This will involve closely partnering with SMEs in Content, Demand Generation and Integrated Marketing to bring digital marketing campaigns to life, including but not limited to: originating content and drafting copy for review and approval by the Content SME, inclusive of email copy, social media posts, ebooks, blogs and presentations.
- Monitor and record regional and campaign performance, providing regular performance updates to SVP and marketing team.
- Collaborate with Social Media Coordinator to ensure consistent regional brand presence across LinkedIn, Twitter and Facebook
- Collaborate with the Creative, Demand Generation and Marketing Operations teams to develop all creative assets for campaigns (ads, landing pages, emails, etc.)
- Partner with Sales and BDRs to ensure rapid and consistent follow-up on marketing generated leads.
- Collaborate with the Customer Success team to harvest and develop case studies, testimonials, use cases and other region-specific content for use across owned channels
- Support implementation of customer feedback loop campaigns with review sites such as G2, Capterra and Featured Customers
- Manage vendors in accordance and adherence to the budget
- Meet regularly with other regional marketers to share ideas and perspectives on ‘what works’ and how we can improve results in the future.
Preferred Qualifications
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No preferred qualifications provided.