Marketing Manager

5–7 years of proven marketing experience, ideally within retail, healthcare, or other highly regulated industries
Bachelor’s degree in Marketing, Communications, or a related field
Skilled in digital marketing and fluent with tools like CRM platforms, analytics dashboards, and project management software
Strong communicator with a talent for turning insights into compelling storytelling and a track record of building effective cross-functional partnerships
Analytical mindset and comfortable using data to uncover trends, guide decisions, and optimize campaigns for maximum impact and ROI
Thrive in fast-paced, evolving environments and take initiative to solve challenges and capitalize on opportunities

Develop and execute statewide marketing strategy aligned with brand voice and business goals
Lead integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
Ensure all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team to maintain compliance and brand integrity
Partner with sales, operations, product, and retail teams to align messaging and enhance the customer experience
Coordinate with agencies, designers, and copywriters to deliver high-quality, on-brand assets
Leverage market research, consumer insights, and performance data to refine marketing strategies and track key metrics like acquisition, retention, and brand sentiment
Craft brand narratives and content strategies that showcase product benefits, meet consumer needs, and position Curaleaf as a trusted leader in Florida’s cannabis market
Strategically manage budgets, prioritize high-impact initiatives, and lead vendor partnerships to maximize marketing ROI and efficiency

Experience in cannabis or familiarity with Florida cannabis regulations and how to adapt communications to stay compliant