Marketing Manager

Marketing Manager

Requirements

• Proven experience building and executing marketing strategies in a B2B environment.
• Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
• Experience with digital marketing channels and marketing automation tools.
• Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
• Exceptional communication skills, both written and verbal.
• Ability to work autonomously while collaborating effectively across departments.
• Comfortable in a fast-paced startup environment where priorities may shift quickly.
• 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.

Responsibilities

• Develop and execute ModernFi’s marketing strategy, including positioning, messaging, and channel strategy.
• Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).
• Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.
• Build and manage our digital presence across website, social media, and email marketing channels.
• Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.
• Collaborate closely with sales to develop materials that support the sales process and accelerate deals.
• Establish metrics to measure marketing effectiveness and continuously optimize based on data.
• Manage relationships with external agencies and contractors as needed.
• Stay current on fintech industry trends and competitive landscape to inform marketing strategies.

Preferred Qualifications

No preferred qualifications provided.