Marketing Manager

Marketing Manager

Requirements

• BA or BS degree from a four-year college or university with focus in Marketing, Real Estate, Business, Hospitality, related discipline, or equivalent work experience.
• Minimum 5 years of experience in brand, digital, customer experience, and content marketing with 2 years of supervisory experience.
• Graphic design, photo/video editing background with experience using Adobe Suite.
• Experience using website content management systems.
• Experience in Microsoft Office (Word, Excel, Outlook, Power Point, etc.) and Google Suite (Analytics, Business Profiles, Ads, Search Console, etc.), Yardi experience highly preferred. Asana experience highly preferred.
• Fluent in English and skilled in oral and written communication.
• Ability to use tact, diplomacy and a clear, courteous manner when dealing with co-workers and the public.
• Ability to manage, coach, and motivate teams.
• Travel for this position is required, ranging up to 20% of the time. Travel is mostly local, but the position may require additional travel for training and seminars.
• Decision-making, problem solving, and time management skills.
• Ability to handle multiple projects or tasks simultaneously with self-direction.
• Project management, organizational, and interpersonal skills.
• Must have reliable transportation and valid state drivers’ license and proof of insurance as travel between sites is required.

Responsibilities

• Manage, execute, adjust, and optimize Bigos Management’s internal and external marketing strategies including online reputation management, customer experience, brand, social media, customer acquisition, email marketing, and content marketing.
• Create marketing plans to ensure optimal performance and market position for our portfolio of properties.
• Work interdepartmentally and coordinate marketing efforts for operations, inside sales, human resources, learning & development, asset management, and on-site teams.
• Hire, train, and lead the team effectively to deliver high quality service to internal and external customers.
• Act as system administrator and vendor manager for our reputation management software.
• Plan reputation recovery campaigns for properties not meeting net promoter score and star rating benchmarks.
• Leverage research insights, analytics, and customer feedback to propose and improve organization-wide resident service programs that enhance overall resident experience and loyalty.
• Monitor, control, and report on performance metrics.
• Define and create brands for new developments and acquisitions.
• Oversee social media strategy and work with direct reports to plan, develop, and execute multi-channel social media content and external communication for both corporate and property brands.
• Oversee digital advertising strategy and work with direct reports to plan, develop, and execute inbound lead generation campaigns that drive traffic and convert into qualified leads.
• Collaborate with the Sr. Director of Marketing & Sales and Sales Manager to continually optimize and execute marketing strategies.

Preferred Qualifications

• Multi-family housing or hospitality industry experience highly preferred.
• Yardi experience highly preferred.
• Asana experience highly preferred.